Latvia – State of the Nation Brand
Latvia has in the past devoted forces to manage its national image – its nation brand. The former director of the Latvian Institute Ojars Kalnins himself showed a great interest in nation branding, and...
View ArticleSimon Anholt on Turkey’s nation brand
Some weeks ago we reported about the Branding Bulgaria conference, where one of the main speakers was the reknown Simon Anholt. Now it’s the turn for neighbouring Turkey to ask the British expert for...
View ArticleBrand Qatar – To B or not to be?
In today’s increasingly global marketplace, where plethora of choice and successful mass production have resulted in thousands of advertising messages bombarding us every day, it is interesting to note...
View ArticleJapan’s involuntary re-branding
Japan’s reputation as a safe and efficiently-governed country has been negatively altered since the multiple disasters of March this year, but it would be a myopic mistake to think that things were...
View ArticleIt’s up to corporates to build Brand India
Most successful brands have something in common. help me write my paper They come from a country, which has a brand image of its own and the products are strongly linked to the image of the country....
View ArticleThe Ripple Effect of Country Branding
Daniel Florian, associate director at the Berlin-based public affairs consultancy Dimap Communications, mentions a study by the Social Science Research Center Berlin (WZB) whose conclusions are pretty...
View ArticleIndia – Brand that country!
With its impressive performance, Brand India is a recurrent topic on the nation branding field as the rapid changes taking place in the country force old perceptions to be updated and cope with the...
View ArticleCan a nation be rebranded?
A brand is a mental blueprint for consumers. Virtually anything can be branded. Branding can be organic. Branding can be deliberate. Branding is malleable to an extent. You can virtually brand anything...
View ArticleIndia’s country brand values can help the world
It’s clear that with such a long history, India has an enormous country brand potential – in tourism, culture, diplomacy, international relations, exports, et cetera. What’s less obvious, and yet more...
View ArticlePalestinians to embark in nation branding too
Palestine might not be a country yet, but it’s a nation to most people – which qualifies them to rightfully do some nation branding. And as it turns out by this story on the Financial Times, they’ve...
View ArticleSiegel+Gale on Egypt’s new tourism logo
Siegel+Gale reflects on Egypt’s recent change of logo in a new article published on their blog. For once, don’t agree with them. I loved the old Egypt logo – it was mystical, solar, serene, magic. And...
View ArticleHigh-flying branding: rebranding in the airline and travel industry
Tim Hill, Worldwide Development Director at Brand Union has written a good piece on rebranding in the airline and travel industry. Air travel still remains one of the most exciting, awe inspiring and...
View ArticleAn issue of national identity
Siegel+Gale, the NYC-based branding firm, has issued an interesting, yet short, article on country branding. On “An issue of national identity”, the author tackles how we relate to our country and our...
View ArticleA mission for Finland
In 2030, Finland will be the world’s problem-solver, the report of the Country Brand Delegation states in its final report. Our practical and forthright approach to dealing with challenges offers...
View ArticleOn-board nation branding: a missed opportunity for China?
Julien Lapka of the branding agency Flamingo has written a good post on how China is not using national carriers to do some nation-branding. The article is originall titled “Airline Nation Branding: A...
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